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By John Glenday, Reporter

November 15, 2019 | 2 min read

Spotify and P&G have added their voice to those drawing attention to unconscious racial bias with the launch of a new branded podcast series.

The series, called Harmonize, will feature real-life conversations to communicate the experiences of black male musicians while championing the power of music to ferment broader cultural changes.

Hosted by writer and equality campaigner Jamilah Lemieux the series includes input from the likes of music expert Cory Townes as well as rapper, songwriter and G.O.O.D. Music Executive Pusha T. to explore the true power of music.

P&G‘s Damon Jones, vice president, global communications & advocacy, said: “Our latest film, ‘The Look’ is designed to spark reflection and dialogue on the frank realities of racial bias, and the sometimes subtle ways it manifests itself in everyday situations for people of colour. Together with Spotify, we’re deepening this conversation, illustrating how race intersects music and culture and bringing together a variety of perspectives and experiences we believe will inspire people to take action to address these all too common instances of individual and institutional bias.”

Danielle Lee, global VP, partner solutions at Spotify, added: “We are proud to stand behind this campaign from P&G with the launch of ‘Harmonize.’ With an increasing amount of consumers expecting brands to take a stand on political and social issues, it’s important to not only support these initiatives but also find ways to build upon them. Through this new original podcast, we’re expanding the conversation around bias.”

The new campaign builds on conversations already conducted by P&G with The Talk and The Look and follows a decision by Spotify to let advertisers target podcast listeners.

Unconscious Bias Procter & Gamble (P&G) Spotify

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