Google bolsters marketing leadership with hire of former Calvin Klein CMO
Marie Gulin-Merle, formerly the chief marketing officer of Calvin Klein, has resurfaced as the vice-president of global ads marketing at Google, which is currently bolstering the star talent on its marketing team.
Gulin-Merle departed PVH Corp last month
Gulin-Merle will be responsible managing Google’s global media spend, as well as setting the vision for Google’s marketing business worldwide.
She has also been tasked with building and delivering a global marketing strategy for the company’s ads business and its advertising products. Google has named her as a ‘key partner’ to its ads sales, product and engineering leadership.
Despite her fashion background, the marketer is no stranger to digital.
She took on the role of chief digital officer at Calvin Klein’s parent company, PVH Corp, while still heading up marketing at the label, and was credited with transforming L’Oréal USA’s approach to online innovation when she worked there as chief marketing officer from 2014 until 2018.
Gulin-Merle joins Google at the same time as Nick Drake, the former marketing boss of T-Mobile. Taking on the role of vice-president of global marketing, Drake also joined the tech giant this month.
The hires come as Google gradually pivots away from product marketing and towards the holistic lure of its overarching brand. This was recently demonstrated in its ‘Here to Help’ campaign, which rolled out across markets earlier this year.
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