Walt Disney has seen off some early teething troubles to report 10 million users for the new Disney+ streaming service since its launch on 12 November across North America and the Netherlands.
The round figure puts the entertainment conglomerate well on the path towards its stated goal of drawing between 60 and 90 million subscribers by 2024 courtesy of tent pole film franchises such as Star Wars and Marvel.
For $7, viewers will be able to access a mixture of newly commissioned programmes such as Star Wars spin-off The Mandalorian in addition to Disney’s extensive back catalogue of movies and TV shows.
Disney is taking no chances with its tentpole launch, harnessing its full might to fast track signups by offering a variety of discounts, bundles and partnerships with the likes of Verizon, Hulu and ESPN+ to maximise visibility.
Despite these preparations, the launch has not been without its difficulties with some viewers complaining about streaming difficulties.
Disney has stated it will not provide a further subscriber update until its fourth-quarter earnings call in February but is already leading in terms of US brand awareness, with many major markets like western Europe not scheduled to receive the service until 31 March.