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Deezer targets Latinos with music magic

Music streaming provider Deezer and The Story Room have launched a new campaign designed to win over Hispanics to its listening platform through a shared love of music.

‘Together we make magic’ is a multi-platform campaign spanning the US, Mexico, Colombia and Argentina and will invite Latinos to pick up the beat from a simple twitch or tingle into a full-blown melody.

Deborah Jordan, marketing director, US/Latam of Deezer, said: “We don’t think about it often, but the magic happens every time we play a song that we love. It moves us… literally and our new campaign is about recognizing and celebrating these small moments that make our day.”

Antoinette Zel, chief executive officer and founder of The Story Room, added: “This campaign is all about movement. We wanted to highlight the physical response we all have to music. Deezer embodies those feel-good moments we seek when we hit play. When you combine the two - you’ve got magic.”

A total of six different videos have been created in both English and Spanish for the campaign, reflecting a surge in popularity for Latin music across Deezer with the category growing by 30% in the US.

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