Leeds-based full-service agency, Brass has been appointed by Liverpool Hope University as its lead agency across strategy, creative and media planning and buying.
Following a competitive four-way pitch, the agency has been borught on board to generate awareness amongst 16 to 18-year olds, drive an overall increase in Open Day registrations and ultimately seek to increase enrolment at the university.
The winning creative concept focused on the concept of openness, promoting opportunity, inclusion and readiness for life to prospective students.
Sue Kelly, head of external relations at the university said: “We were really impressed by the strategy and creative concept presented by Brass and think the refreshing approach will really resonate with prospective students.”
Brass will work with the university across its 2019/2020 recruitment cycle, drawing on its knowledge of the higher education sector - from working with multiple universities including Leeds Beckett since 2010.
Gill Ball, managing partner at Brass, said: “We’re really excited for the launch of this campaign, using the knowledge and insight about the ever-changing student market we have built up over the last 10 years working with universities.”
[Pictured L-R: Brass managing partner Gill Ball, University head of external relations Sue Kelly, Brass senior account manager Amy Felton, Brass account director Dan Brown, Brass senior media manager Louise Annis and University digital campaigns officer Rebecca Pike.]