10 questions with... Jo Jackson, chief creative officer at Made.com
Each week, The Drum talks to a range of media and marketing professionals about their roles, but rarely do they get a chance to show who they are and what drives them as people. The Drum's 10 Questions series attempts to offer a little more insight into those personalities. This week's subject is Made.com's chief creative officer, Jo Jackson.
10 questions with... Jo Jackson, chief creative officer at Made.com
What was your first-ever job?
I started earlier than most, at nine months old I was a Pampers baby. Following that I spent my childhood between school and modeling jobs for everyone from Mothercare to M&S, Woolworths and being a cover girl for Littlewoods catalogue alongside a baby Baby Spice who was my pretend sister over a two-week photoshoot.
Which industry buzzword annoys you most?
Buzz marketing
Who do you find most interesting to follow on social media?
Raven_smith He’s hilariously honest.
What is the highlight of your career (so far?)
I could say award wins but certainly the most attention-grabbing one was when we launched a Diesel underwear range across YouPorn and PornHub. We adapted the various banner tagline accordingly for the context (we had to get the IT team to unlock our firewall for doing the ‘research’.) There was a bit of a subculture about diesel underwear at the time so essentially we just went were our fan base was already... I loved it because it was a super bold move for a fashion brand to advertise there. It got so much press. Believe it or not, it also got the best CTR.
What piece of tech can you not live without?
I’d say my own phone, but it's probably more my daughter's iPad.
Who or what did you have posters of on your bedroom wall as a teenager?
I’ve never put a single poster up anywhere, I guess I was always into minimal interior design.
In marketing and design, what needs to change soon?
In general, the relationship between agency and brand is embarrassingly outdated. There’s a reason why so many modern brands like Made are building there own in-house creative teams.
What is (in your opinion) the greatest film/album/book of your life?
Right now, Peppa pig…
Which industry event can you not afford to miss each year and why?
It used to be LFW, but as I’m not so much in fashion world right now, I’d probably say D&AD, it’s closer to my heart than other design events.
What's the best piece of advice you have ever been given?
Don’t talk so fast.