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Gender Pay Marketing

Mr President and SheSays unveil the ‘Pay Gap Pound’ in drive for gender parity


By John Glenday, Reporter

November 14, 2019 | 3 min read

A fresh bid to achieve wage parity in the UK has been launched by independent agency Mr President, in collaboration with global creative network SheSays.

gender pay gap

Pay day parity pushed as ‘Pay gap Pound’ campaign is coined

‘The Pay Gap Pound’, launched following Equal Pay Day (2 November) highlights the fact that British women typically receive just 82p for every pound earned by men, a disparity which has led to the inception of the 'Pay Gap Pound'.

The replica one-pound coin looks to all intents and purposes to be identical to those of the Royal mint variety but closer inspection reveals it to have a face value of just 82 pence.

Laura Jordan Bambach, chief creative officer and co-founder of Mr President, said: “The Pay Gap Pound coin is a physical representation of the inequality women are still facing in 2019.

"By allowing women to generate the 'Pay Gap Pound' for their industry we are making it personal… because there is nothing more personal than the cash in your pocket.

"At the current rate, it will take 60 years to close the pay gap. With so many cases of pay inequality in the courts right now, and movements like #MeTooPay capturing public attention, there’s never been a better time to shout about the issue and demand change.”

A limited run of 100 of these coins has been produced to help spread the pay gap message, with these being handed out to influential women including Sarah Pascoe and Ann Francke to help spread a message of equality.

This is supported by a campaign website which allows women to short change themselves by generating a virtual Pay Gap Pound to provoke wider action against the current status quo.

Brands and agencies have united to bring attention to a persistent pay gap with a series of ongoing campaigns.

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