MediaCom Asia Pacific has launched ‘LookUp’ an accelerator for future talent that focuses on inclusivity, alongside industry partners including Facebook, Spotify, Google, Unruly, LinkedIn, Mediacorp and Netflix.
The programme has been launched to solve the lack of collaboration around creating equal opportunities for future talent in the advertising industry.
The agency officially launched ‘LookUp’ in Singapore in October and kicked off with its first workshop in partnership with Facebook, titled ‘Managing Bias’.
Regan Baillie, chief business development and marketing officer, APAC at MediaCom, is leading the project, she said a key part of the content is around giving people tangible business lessons early in their career.
“LookUp is a natural fit for us as our ethos is People First, as at the heart of LookUp is an inclusive programme to welcome and benefit everybody to provide them with business lessons they need to accelerate in their own careers,” she said.
Mark Heap, chief executive, APAC at MediaCom, said it was important for the industry to move out of silos in order to affect change quickly.
“When we look around at our industry today there is some progress being made to drive change within our industry and provide equal opportunities for our people to grow. However, by operating in a single company siloes we cannot drive change fast or fiercely enough. We created LookUP to bring together the most progressive companies in our industry, work together with a shared mission and collectively drive change for good. Our vision is to create a program of meaningful business lessons to unlock growth potential and level the playing field for all,” he said.
The next session MediaCom is running is in partnership with Spotify in December. The host of the workshop will be coach Grant ‘Axe’ Rawlinson, who will look at ‘Into the Unknown’ as a topic.
Commenting on the partnership Sea Yen Ong; vice president of sales at Spotify, said: “The advertising and marketing industry is one which sees more changes than most would prefer. The retention of good talent becomes increasingly harder and one core reason is due to the lack of strong leadership capable of carrying them through these changes.
MediaCom is embarking on a journey that helps equip future leaders with relevant skills for today's environment. At Spotify, we believe that in order for us to stay ahead, both our people and the company must develop faster than the world changes. We are thrilled to be partnering MediaCom on the same mission, contribute and make a difference.”