Energy drink brand V wants to help millenials make their dreams happen

New Zealand-based energy drink brand V has launched a platform in Oceania that plays on the meme culture and digital trends.

The platform by the Frucor Suntory-owned brand, called “Make it Happen” and created by Clemenger BBDO Sydney, aims to help Gen Z and younger millennials from the ages of 18-25 to achieve their dreams.

“We’re super excited to see a genuine consumer insight land a whole new brand platform for V, and really open the brand up to a whole new generation of consumers across Australia and New Zealand,” said Jonny Croft, the head of consumer marketing at Frucor Suntory.

“The work is distinctive, extremely relatable for our consumers, and firmly plants our flag as the brand that uniquely helps you Make it Happen.”

The campaign to promote the platform will run on TV, cinema, digital, social and OOH.

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