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Advertising

Cubo confuse Yeo Valley consumers with new flavours and comical radio ads

By Olivia Atkins, Branded Content Writer

November 14, 2019 | 1 min read

Independent ideas agency Cubo has launched a new campaign for Yeo Valley yoghurt and its two-layered new mixture, Natural Top. Or should that be Fruity Bottom…?

The Somerset-based organic family farm, where the flavours are made, has unveiled a string of new flavours, combining greek yoghurt with fruity compot.

The campaign – released on OOH, press and digital – is most comical on radio, where a conversation between a voice-activated device becomes increasingly confused by Yeo Valley's new product when the consumer tries to add it to a shopping list.

Cubo has worked with Yeo Valley over the past year and contributed to the brand's light-hearted tone across multiple new products.

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