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Business on the Move Marketing

Business on the move including Kimberly-Clark, Beiersdorf, LG, and Lufthansa


By Imogen Watson, Senior reporter

November 14, 2019 | 5 min read

Welcome to The Drum's Business on the Move column, where we collate agency account news, reviews, agency launches, rebrands and acquisitions.

Business on the move is a weekly column. Email if you want to be included.

Business on the move is a weekly column. Email if you want to be included.

This week includes moves from Beiersdorf, Lufthansa, Kimberly-Clark, LG, Farrow & Ball and ITV.

This week's acquisitions

  • Connective3 has acquired London-based PR agency Silverthorn for an undisclosed sum.

Global wins

Beiersdorf has appointed Publicis Groupe and WPP to handle advertising duties for its Nivea brands following a pitch at holding company level that also involved Omnicom and Accenture Interactive.

EMEA wins

Fuller’s has appointed Synergy Creative to help define a people promise for its 5,000 strong workforce.

Farrow & Ball has appointed BMB as its first creative agency.

Albert Heijn has selected APS Group as its inhouse agency partner to deliver its new strategic vision and creative identity.

We Are Fearless has been appointed by Hays to be its creative and content agency for its Manchester City partnership.

Pretty Little Thing has appointed performance marketing agency, Journey Further, to provide strategic consultancy across its international PPC, programmatic and SEO channels.

APAC wins

Neo Garden has renewed its social media contract with KRDS Singapore, to grow its presence on Facebook and Instagram.

Dentsu Impact has bagged the digital business for Tata Global Beverages for its India Tea Brands.

PHD has been named the global media agency of record for LG.

Parle Agro has awarded its media mandate to MediaCom India.

Mirum India has won the mandate for marketing automation services for Joyalukkas Jewelry.

Americas wins

Silverstein & Partners has picked up the Boston Beer Company creative account for its Sam Adams and Truly Hard Seltzer brands.

Kimberly-Clark has appointed Accenture Interactive as its global agency of record for its baby and childcare business. Recently-acquired Accenture agency - Droga5 - will be involved on the account.

The Marketing Arm has been handed the State Farm creative account. It's incumbent, DDB Chicago, will also remain on the account.

Lufthansa Group has selected Mindshare as its global media agency of record.

72andSunny has been named the creative agency of record for CKE Restaurant Holdings' Carl's Jr. and Hardee brand.


Digital customer experience agency Tangent has launched a new website for pioneering artificial intelligence company, Peak.

Reflect Digital has relocated to new, larger premises in Maidstone.

ITV is to launch an addressable TV advertising product due for 2020. It announced Planet V ahead of the ITV Palooza at the Royal Festival Hall Tuesday.

Marketing services agency APS Group has completed the rebrand of Livingston Designer Outlet.

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