Influencer hires Jodie Collins as commercial director

Jodie (centre left) pictured with, from left to right, CVO Caspar Lee, COO Jane Loring and CEO Ben Jeffries.

Influencer marketing company Influencer has announced the appointment of Jodie Collins as commercial director, reinforcing the agency’s plans for aggressive global expansion following recent growth of 420% year-on-year.

Collins will work closely alongside digital media veteran Jane Loring, previously of Mode Media and Microsoft, whose appointment as Influencer’s first COO was announced in October.

Collins will oversee Influencer’s commercial team as the company continues to work towards sustaining a consistent trajectory of growth. Collins will also be working closely with Influencer’s CEO Ben Jeffries, and CVO, and world-renowned YouTuber and creator, Caspar Lee.

Collins brings a wealth of experience to the role, having previously taken on client director roles at companies such as UniLad and TripAdvisor, working within the travel vertical. While with the UniLad Group, Collins took on the role of travel director and oversaw the UniLad Adventure travel strand. During this time, she worked with some of the world’s largest travel brands, at a variety of levels, to consult on their digital activity.

Collins appointment follows the £3 million Series A funding that Influencer received in September from Puma Private Equity. The company announced it will use the funding to drive new innovations to its technology platform, build out its team of industry-leading experts and double its headcount by the end of the year. The company will also open its first US office in New York, led by CEO Ben Jeffries, with expansion planned to the West Coast over the next year.

Jeffries said, “Over the past 12 months, Influencer has won some incredible new clients and taken on some of the industry’s best talent. Jodie’s vast experience in the industry and in similar roles, coupled with her amazing network, is sure to propel Influencer forward as we embark on the next stage of our journey.”

Collins commented: “I am delighted to join Influencer as commercial director. The Influencer Marketing sector is one in which is having incredible traction, and rightly so, with brands understanding how to use the platform among their traditional advertising media plans. Having just won 'Influencer Marketing Agency of the Year', I'm excited to continue working on the success of which our Sales Team have already showcased, while developing Influencer further!"

Influencer’s proprietary technology platform provides global advertisers with access to a network of premium macro and micro creators vetted for authenticity, quality and creativity based on powerful first-party data.

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