Creative Works of the Week: Unicef Canada and Boots' holiday spots
For the next few weeks, The Drum will be doubling up on Creative Work of the Week, giving campaigns from our regular Creative Works roundup and from our Christmas and holiday roundup dual billing.
From our weekly roundup, Unicef Canada managed to pull in readers for its ‘The Right to a Childhood’ campaign. The brand campaign, by Toronto-based Juniper Park\TBWA, challenges Canadians to support its global efforts to ensure every child grows up in a safe and supportive environment.
It highlights many of the rights supporting Unicef’s five brand pillars: children have the right to safe water, education, nutrition, heath and protection. But they also all have the right to run through sprinklers, read a book that could change their lives, eat their vegetables or not eat their vegetables, be healed with a hug, and even play outside without fear.
On the holiday end, Boots broke through the mass of 32 campaigns in our first Christmas roundup with an epic 90-second spot by Ogilvy, which highlights the confusion and frustrations many people have trying to find the right gift for the right person.
It emphasizes the brand's new e-commerce platform that allows shoppers to curate, and share their Christmas wishlists this year. It explores numerous tribes, or 'Bootiques', and was made with the vision that it could then be trimmed into shorter films that would address specific audiences in microtargeted ads.
Featuring characters from every stage of life, the video highlights there is something for everyone at Boots this Christmas, making the experience of the yearly quest for the perfect present a lot less stressful.
Both earned enough votes from The Drum readers to be named the Creative Work of the Week.
Make sure to view our latest Creative Works roundup and vote for your favorite spot from around the globe to help find next week’s winner. And don’t forget to visit the Creative Works page to see the latest creative campaigns from Europe, Asia and the Americas.
For The Drum's Christmas coverage, see our latest roundup here.