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Tangent launches new website for AI company Peak

By Olivia Atkins, Branded Content Writer

November 12, 2019 | 2 min read

Digital customer experience agency Tangent has launched a new website for pioneering artificial intelligence company, Peak.

The project, completed in under three months, includes a complete redesign of Peak’s existing digital platform, as well as a refreshed brand identity for the Manchester-headquartered business.

Tangent, whose clients include Sky, SAP and IWG, was appointed by Peak ahead of four other agencies earlier this year following a highly-competitive pitch. Peak chose Tangent due to its wealth of experience in working with other B2B tech scale-ups, particularly in delivering projects for data analytics company, Decibel.

Peak specialises in helping businesses become AI-driven to thrive and compete in the modern world, and has a customer portfolio that includes household names such as PepsiCo, ASOS, Footasylum and Fred Perry.

The new website,, also features an updated visual identity to support the company's plans for growth, both nationally and internationally.

Lauren King, chief marketing officer at Peak, said: “We have some very ambitious growth plans at Peak and believe that our new brand identity and website now reflect the global tech company we have become. Throughout the process of working on this project, Tangent demonstrated an understanding of our market and our unique proposition. Above all, the team were visibly enthused by Peak and our values – as pioneers in an emerging new sector, this was really important to us.”

Richard Trigg, experience design director at Tangent, said: “We’re delighted to have worked with the team at Peak over the last few months in getting this project live. They’re an exciting company who are at the forefront of AI. We’re looking forward to helping them convey this message to the world more effectively thanks to the exciting work we’ve done together.”


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