Burger King and Unilever partner up to offer meat-free Whoppers

The continent-wide launch follows a successful trial of the animal-free sandwich in Sweden earlier this year where the Rebel Whopper and its sister dish the Rebel Chicken King, has gone down a treat with diners.

Next in line for the vegetarian rollout will be the US where the burger brand will substitute traditional beef patties for animal-free recipes in its Whopper Jnr and signature hamburger range, with 180 restaurants trialling the new Impossible line.

Discussing the launch of the meat-free Whopper, Jose Cil, chief exec of Burger King parent Restaurant Brands, commented: “The Impossible Whopper is a huge hit with our guests and has quickly become one of the most successful product launches in Burger King’s history.”

A growing appetite for vegetarian alternatives has seen Burger King’s same-store US sales jump 5% over the third quarter, attributed largely to the success of the Impossible Whopper.

Burger King has been focussing its efforts on its signature burger through initiatives such as the 'Whopper Takeover' which saw it take everything off the menu save for the towering sandwich.