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Fuller’s appoints Synergy Creative to its employee engagement brief

By The Drum Network | Staff Writer

November 11, 2019 | 2 min read

Fuller’s has appointed Synergy Creative to help define a people promise for its 5,000 strong workforce.

Boasting a managed pub estate of over 200 sites, Fuller’s makes the appointment following the sale of its brewing division earlier this year and a renewed focus on its pub and hotel business.

Fuller’s brief for Synergy Creative is to create a people promise that will help Fuller’s recruit and retain top talent in the future.

Dawn Browne, people and talent director at Fuller’s said: “It’s been a period of significant change at Fuller’s, and we want to ensure that everyone continues to feel part of the Fuller’s family in our focused pub and hotel business. We have a truly fantastic culture and we want to show off what makes us a great place to work, so that we can attract even more brilliant team members.

“We were looking for an agency to help us maintain that family feel and articulate what makes Fuller’s so special to its team members. The Synergy team stood out to us, not only for their expertise in this area, but also for taking the time to understand our business and our personality.”

Emma Holland, client services director at Synergy Creative, said: “We’re thrilled to be partnering with Fuller’s through an exciting time of change for its business. Fuller’s has a brilliant employee proposition and story to tell and we’re excited to help it shape that narrative and tell it to the world.”

The news comes as part of a brilliant year for Synergy, following new client wins including Aldi and DFS, a best agency win at the Institute of Internal Communications awards and several key hires to the team.

Modern Marketing News World

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