BuzzFeed's food vertical Tasty will now sell 100% customisable cookbooks, that are available to purchase online - a bold expansion of its ecommerce operation, just in time for Christmas.
The MyTastyCookbook is launching in English first, to be followed in German, French, Spanish and Portuguese. Working with book firm Hacche Online, fans can select favourite Tasty recipes and a personalised cover of their choice for £28.
Mark Rogers, general manager of Europe at BuzzFeed said, “We are always led by what our audience crave so to give them a book they can completely own, including the process of creation, is extremely rewarding for us. Hacche produce beautiful, high-quality books and this product is the next step of our international rollout of licensed products, which bring us a deeper connection to Tasty fans.”
Adding to this, Nick Ponting, chief executive and founder of Hacche Online, said: “A shared passion for the Tasty brand of recipes provides a perfect gifting opportunity in MyTastyCookbook and we are extremely proud of this exciting product.
"Truly customisable books are the future and this book utilises our specialist software ‘mybespokegiftIT’ initiating our journey to build new and exciting ways for brands to incorporate their assets within personalised and customised gifts.”
Felipe Noriega, business director EMEA at Licensing Matters Global, BuzzFeed’s licensing agency, dubbed it "a customizable product has the chops to become a Christmas gifting favourite”.
Tasty reaches over 325 million people globally across numerous social media platforms.