Tinder for cows, neurodiversity, aerospace: The Drum B2B Awards 2019 winners
The Octopus Group and IBM Originals have taken home the coveted Grand Prix and Chair Awards at The Drum B2B Awards 2019.
Octopus Group and IBM snap up top accolades at The Drum B2B Awards 2019
For their work with the Hectare Agritech, the Octopus Group were awarded the Grand Prix and Best PR Campaign accolades.
Hectare wanted to raise the profile of its online trading platform, SellMyLivestock, and awareness of the potential for online livestock trading more generally. The result? Tudder, Tinder for cows. The app was launched with a Valentine’s Day-focused media campaign that was picked up by national and international mainstream media, as well as significant agriculture and farming titles.
The Octopus Group generated a huge wave of interest in both Hectare Agritech and the SellMyLivestock platform.
IBM Originals has been awarded the Chair Award for the "When Neurodiversity Works" campaign.
Around 44% of people with neurodiverse talent, such as people with autism, have IQ scores in the average to above average range, and nearly half of 25-year-olds with autism have never held a paying job. From these statistics, IBM saw an opportunity to bring these talented individuals into the workforce, giving them a voice and to change the conversation.
IBM’s Ignite Application Testing offering launched a program to bring more neurodiversity into the workplace and new thinking to the process.
On why he chose IBM as his winner, Paul Kontonis, chief marketing officer of WHOSAY/Viacom Ad Solutions said: “Brand as creator. Brand as storyteller. Brand as leader. This is the story of IBM Originals. Led by George Hammer, IBM Originals has produced countless of original series that tell the stories of IBM products and services. Stories that are best told through content, not advertising and promotions pawned off as content, but real content that educates and entertains.”
B2B agency, Gravity Global were awarded for Best Multichannel Campaign for Brazilian aerospace conglomerate, Embraer. Employing striking imagery, this disruptive deployment across all channels set new records across all KPIs: record sales of $15.3bn in 2018, a 73% increase year on year in brand mentions totalling at 497,921 and achieved business super brand status.
Judge and co-founder of Levelwing, Jeffrey Adelson-Yan explained: “This entry displayed clear and straightforward thinking coupled with superior execution which led to excellent results.”
Full list of winners
Grand Prix/Best Website – corporate/brand
Octopus Group for Hectare Agritech
Agency of the Year
Marketer of the Year
Kathy Seegebrecht, Stein IAS
Brand of the Year
Emotive Brand for Movework
Best Multichannel Campaign
Gravity Global for Embraer
Best Brand Campaign
Best Demand-Generation Campaign
The Crocodile and Tempo Communications
Best Digital Campaign
MRM//McCann for Surface
Best Social Campaign
Bottle for Racism at Work
Best Mobile Campaign
Admirable Devil for The Operation
Best Out-of-Home Campaign
Doremus for 5G and ACPC comes to Hawaii
Best VR/AR Experience
Stein IAS for Safetug 360 Experience
Best Live or Virtual Event Campaign
Bottle for Kinnetic Cafe
Best Use of Personalization
Transmission B2B for HP
Best Use of Programmatic
Hyperlocology for Morgan Stanley
Best Use of Data/Technologies Across Marketing Activities
Acronym and SAP
Best Broadcast Campaign
Gyro Chicago for Denver: People Aren’t Numbers
Best Content Marketing Campaign
True for Seven strengths of stone
Best Website - corporate or brand website
Optaros by MRM//McCann for ClarksOne
Best PR Campaign
Group for Tudder
Best use of Data/Insights
MediaWorks UK Limited fir Classification of Customers
Best Limited Budget campaign
Shutterstock, Dimassimo and Goldstein for Fyrestock
Best ROI campaign
MRM//McCann for USPS National Postal Forum
Best Social Good Campaign
Doremus for Intel
Best Product Launch Campaign
True for Rockwool
Best Thought Leader Strategy
Stein for Post Modern Blog
Best Corporate Communications Campaign
Marc Keating, B2B Technologist
Martech Agency of the Year
Martech Team of the Year (client-side)
Digital Transformation Initiative of the Year
Somo for Siemens
These awards took place on November 7 at the Edison Ballroom, New York.
Stein IAS and Winmo are sponsors of these awards. To register your interest for 2020, click here.