Renault Clio has marked its third decade on the road by taking people on an emotional journey through time, recounting the French car brand's impact on over 15 million owners through its lifetime.
The sentimental spot was created by Publicis.Poke and charts the evolving design of the familiar vehicle against a backdrop of our fast changing culture and society.
Set to Wonderwall by Oasis, the campaign depicts two young friends and the long-lasting relationship which blossomed from a ‘French exchange’ in the 1990s, with each year of this journey visualised by a different edition of the car brand.
Adam Wood, marketing director at Renault UK said: “Renault brings people’s passion for life a little closer through our cars. We wanted to humanise and celebrate, not just 30 years of progress of the Renault Clio, but also the progress made within culture, society and life in that time. The Renault Clio is as in tune with the times today as it always has been.”
Dave Monk, executive creative director at Publicis.Poke said: “Britain has had a love affair with the Renault Clio since the 90s halcyon days of Papa & Nicole and wind-up windows.
"Many things have changed in those 30 years. While technology, design, attitudes and culture will always shift and change, one thing will always stay the same as long as humans have hearts. The love story. This is a simple and universal tale of two souls on their enduring journey of life, love and passion.”
The evolution of the Renault Clio continues with the planned introduction of a zero-emission hybrid model by spring 2020.