For many pitching is the lifeblood of the advertising world. However, it can be brutal and hard work. So how do you win pitches these days?
Pitch Perfect, the annual pitch-focused conference produced by The Drum, aims to arm you with a new business plan, tools, and ideas to win over new clients by the end of the day.
Industry experts will help you build on your current agency business development knowledge and skills, and connect with other industry veterans and newcomers who each have great ideas on how to clinch that all-important client.
Kate Bosomworth, chief marketing officer of M&C Saatchi will lead the event with her keynote speech, New Business Masterclass. Having been both agency and client side, Bosomworth will explain how to bring your entrepreneurial flair to every pitch, win over clients and putting your belief in your business front and centre.
Earlier this year Wunderman Thompson secured the creative with BT Sport in an effort to build its Champion’s League coverage. During a session with the agency’s European chief executive Pip Hulbert, she will chat with the sports broadcaster’s brand and performance marketing director David Stratton about the process and what both sides went through during it.
Hosted by The Drum’s brand editor Jen Faull, this will be one off chance to hear about what went on behind the scenes on a process involving two of the biggest companies in media and advertising.
Diageo’s chief procurement officer, Janelle Orozco, along with Jo Harding, senior director, strategic sourcing, Expedia Group and Tracy Clark, commercial director of Crown Commercial Service will give insight into procurement teams and how agencies have much to gain by working with a brand’s team.
Cube3’s chief executive officer, Karl Barker will take to the stage to about how his agency took a new business gamble that paid off, which resulted in their biggest client in their 20-year history.
What we want you to get from this event is insights and practical advice on the latest new business developments in the marketing and advertising industries. Our speakers have covered all things pitching including:
- Client workshops where you get the chance to delve into their mindsets by asking them questions you may not normally get the chance to.
- Build on your knowledge and create a solid business development plan by attending our jam-packed panel sessions with industry experts.
- Gain a better understanding of how to selectively target and proactively pursue the right prospects.
- Uncover ways to create a culture in your organisation, where everyone feels responsible for winning clients.
After a successful first year highlighting the best creative agency business developers in the UK, the BD100 is back at Pitch Perfect once more to recognise and celebrate the important role by those who source and bring in new customers and keep the fortunes of businesses on track within the media and marketing industries.
Submissions are now closed. You can vote for who you think should be included in The BD100, all those nominated nomination profiles will be published on The Drum.
Pitch Perfect will take place on November 20 at Atmosphere Venues, London. Tickets for this one-day event can be purchased now.
Partners of the event are BD100, The Great Pitch Company and Winmo.