Digital
Transformation
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16 March - 30 April 2020

Our online festival is underway with a packed programme of interviews and panels. Featuring talks from the industry’s biggest brands and most innovative individuals, this event explores what digital transformation really means for marketing.

Coming Up
30 Mar 10:00 GMT / 06:00 EST

In conversation with Publicis Sapient global CEO, Nigel Vaz

FEATURING

Speakers to be announced

Ampersand & Ampersand and BGO Software see healthy future together

Ampersand & Ampersand and BGO Software see healthy future together

Digital health agency Ampersand & Ampersand has partnered with BGO Software to marry their expertise and scale.

The strategic partnership will see BGO invest in A&A to forge a new force in the UK digital health market, taking advantage of economies of scale to share their combined strategic transformation expertise, software architecture and development services with a range of medical companies, the NHS and governments.

Nader Alaghband, Ampersand’s co-CEO commented: “BGO’s scale and execution know-how combined with Ampersand’s focus on high-touch co-creation make for a specialised and timely offering. We’re confident that it’s well suited to the needs of the NHS and industry at a time of rapid digital transformation and regulatory change”.

Ivan Lekushev, CEO of BGO, added: “We’ve invested heavily in best practice, allowing us to meet the needs of a heavily regulated, process-oriented organisations like Pfizer, Roche and the Department of Health. Our partnership with Ampersand allows us to combine lean, effective methodologies with a higher-touch model of customer engagement.”

Going forward the two companies will operate under Ampersand & Ampersand banner in the UK with Lekushev becoming Ampersand’s co-CEO.

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