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Health Marketing

Ampersand & Ampersand and BGO Software see healthy future together


By John Glenday, Reporter

November 6, 2019 | 2 min read

Digital health agency Ampersand & Ampersand has partnered with BGO Software to marry their expertise and scale.


Ampersand & Ampersand and BGO Software see healthy future together

The strategic partnership will see BGO invest in A&A to forge a new force in the UK digital health market, taking advantage of economies of scale to share their combined strategic transformation expertise, software architecture and development services with a range of medical companies, the NHS and governments.

Nader Alaghband, Ampersand’s co-CEO commented: “BGO’s scale and execution know-how combined with Ampersand’s focus on high-touch co-creation make for a specialised and timely offering. We’re confident that it’s well suited to the needs of the NHS and industry at a time of rapid digital transformation and regulatory change”.

Ivan Lekushev, CEO of BGO, added: “We’ve invested heavily in best practice, allowing us to meet the needs of a heavily regulated, process-oriented organisations like Pfizer, Roche and the Department of Health. Our partnership with Ampersand allows us to combine lean, effective methodologies with a higher-touch model of customer engagement.”

Going forward the two companies will operate under Ampersand & Ampersand banner in the UK with Lekushev becoming Ampersand’s co-CEO.

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