Vietnam-based airline Vietjet has signed a deal with eSports organisation Team Flash that will see it become the team’s official airline partner.
The deal is applicable to domestic and international tournaments, as well as in training and fan meetings, which the airline hopes, will contribute to developing Vietnamese talents and eSport industry.
On its part, Team Flash has invested heavily in Vietnam since February 2018, with particular focus on Arena of Valor (AOV), the current most popular eSports game in Vietnam. Team Flash’s Vietnam team was also recently crowned world champions at the 2019 AOV World Cup (AWC), which was held in Vietnam.
The team won USD200,000 in prize money and Vietnam’s first international title for eSports. The same team also represented Vietnam at the inaugural Asian Games showcase in Jakarta last year.
“Aiming at becoming a consumer airline, Vietjet has gained popularity in Vietnam and internationally for always pioneering in consumer innovation on e-commerce platform,” said Jay L Lingeswara, the deputy commercial director of Vietjet.
“We are delighted to partner with a high-potential startup in Team Flash and create favorable conditions for their players to showcase the talents of Asian youths in international competition.”
Terence Ting, the chief executive of Team Flash added: “Vietnam’s young generation may not read newspapers or watch television, but do they watch esports matches in stadiums and on YouTube. They may not all have serious gaming PCs, but they do have smartphones.”
“Whether it’s brand activation with a team or a league, there are many opportunities for brands to get involved in esports, which have an undeniable ability to reach the valuable target audience of 14 to 28-year-olds.”
As part of its summer tour in Singapore for the 2018 International Champions Cup (ICC), Paris Saint-Germain (PSG) held the inaugural eSports Challenge 2018 in collaboration with Team Flash.