Luxury home decor brand Sheridan has focused on curating its products into quirky collections for its Christmas ads.
The set of ads are themed around collections for the different types of Christmas shoppers. A short video for each has been created and will be supported by ads across its online properties.
Each theme will be released in the six weeks leading up to Christmas. For example, one theme is called ‘Don’t get me anything’ and is aimed at people who have to buy for someone who pretends they don’t want a gift, but are secretly expecting one. Later on in the campaign, the brand will release the ‘Oh no, I’ve forgotten’ collection, for those who have forgotten and usually buy something less than desirable.
Sheridan’s Renee Awadalla, general manager of marketing, said: “In a time of increasingly disposable gifts Sheridan’s commitment to long-lasting quality again shines through in this campaign. Positioning Sheridan as a gifting destination by curating beautifully crafted products into collections suitable for friends and family, to help make choosing a gift that little bit easier.”
Sheridan worked with TBWA\Sydney on the campaign, with the aim of creating ads that were character-filled but also useful to buyers who want to get something quality for their loved ones.