Fun sock brand Happy Socks has enlisted Macaulay Culkin for its irreverent Christmas ad.
The former child star is already linked to the holidays through his role as Kevin in the Home Alone franschise films. Now the Swedish lifestyle brand has put the actor in a series of silly ‘Naughty or Nice’ poses, including a few with a ribbon-wrapped iguana.
“It’s not really the holidays unless there are socks under the tree, and Macaulay is on the TV screen. So we put the two together creating this weird and wonderful seasonal delight,“ said Viktor Tell, co-founder and creative director of Happy Socks.
The spot begins with a close-up of the big lizard and Culkin’s hands, which feature painted nails and a few rings. It then pans out to show him sitting on a chair, wearing an ugly sweater, tweed pants, tassel loafers and a pair of red snowman socks. He poses, makes faces and finally speaks, saying “Every day is a holiday, except for, you know, the holidays.”
He then poses with a Jello mold of Happy Socks, then states “I’m getting too old for this shit,” before the spot states “Happy Holidays” and finishes its merriment.
“Both Happy Socks and I have really good taste in spokesman," Culkin said. "But yeah, Christmas is my time of year. I get recognized 10 times more between the months of November and January. I have no idea why.”
The campaign extends online with Culkin’s own picks for gift boxes, along with a photo of the star with the ability to add digital stickers.
The ‘Naughty or Nice’ holiday gift collection from the company offers a selection of traditional holiday presents, and includes a variety of cheerful printed pairs, gift boxes and customized wrapping options.