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Idris Elba serves as driving force behind Ford’s forthcoming all-electric SUV

Ford has entered into a creative partnership with Idris Elba for the launch of an all-electric SUV inspired by its existing Mustang range.

The clean energy vehicle is set for its grand unveil on 17 November with Dagenham-born Elba going back to his roots as the son of a Ford family who worked at the vehicle manufacturers plant back in the 1980s.

Elba commented: “Most people don’t know this, but I worked at Ford as a young guy. My dad also worked at Ford. It’s practically in my blood. So working on this project and getting behind the wheel of a car that takes us all towards the future feels like things are coming full circle, but with more exhilaration and tech.”

Elba’s employment comes amid a round of layoffs within Ford’s marketing team as the American brand slashes 10% of its global white-collar workforce as part of a broader restructuring.