The clean energy vehicle is set for its grand unveil on 17 November with Dagenham-born Elba going back to his roots as the son of a Ford family who worked at the vehicle manufacturers plant back in the 1980s.
Elba commented: “Most people don’t know this, but I worked at Ford as a young guy. My dad also worked at Ford. It’s practically in my blood. So working on this project and getting behind the wheel of a car that takes us all towards the future feels like things are coming full circle, but with more exhilaration and tech.”
Elba’s employment comes amid a round of layoffs within Ford’s marketing team as the American brand slashes 10% of its global white-collar workforce as part of a broader restructuring.