French investment brings sea change to Jellyfish

French investment brings sea change to Jellyfish

Digital agency Jellyfish is set for a wave of global expansion after landing investment from French group Fimalac, owned by Marc Ladreit de Lacharrière.

The cash injection will see Fimalac owned data-driven specialists Tradelab integrated within Jellyfish, furnishing the business with a leading European programmatic buyer, web analytics and optimisation expert at a stroke.

As a single unit Jellyfish and Tradelab aim to establish a new breed of global business partner capable of marrying data, media buying and creative with Jellyfish’s integrated offer. The tie-up will also increase the headcount at Jellyfish from 780 to 1,100 while expanding its physical footprint into new markets in France, Germany, Italy and Brazil.

De Lacharrière said: “Today I am very proud to help Jellyfish and Tradelab join forces to build a new global leader with a unique set of expertise and talents, helping brands navigate technology and data.”

Jellyfish CEO Rob Pierre commented: “The synergies we felt with Tradelab and the shared goal of building a world-leading digital offering, made this an ideal fit for our business. The investment and subsequent expansion will enable us to continue building our global footprint as we bring the Jellyfish brand to all four corners of the world. As we head towards 15 years in business, this deal marks the beginning of an exciting new phase in the Jellyfish story.”

Founded in 2005 Jellyfish has since grown to become a leading global partner for Google from its iconic offices at The Shard in London.

Jellyfish was recently named by Duracell as its programmatic partner.

Listen to Rob Pierre discuss his views on leadership and management in the recent episode of The Drum's Leadership Lessons podcast.

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