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Comscore Media

Bill Livek in as Comscore CEO

By Andrew Blustein, Reporter

November 5, 2019 | 3 min read

Comscore has found its full-time boss, naming board vice-chairman Bill Livek chief executive officer and executive vice-chairman.

Livek is the fourth Comscore CEO in the last three years

Livek is the fifth Comscore CEO in the last three years

Livek replaces Dale Fuller, who served as interim chief executive following an internal exodus that saw the former top boss and president leave the measurement firm after less than a year at their respective roles.

Comscore is appointing Livek to hopefully steady a rocky ship. The company reported third quarter revenue today (5 November) of $94.3m, down from $102.9m in the prior-year quarter.

The Virginia-based company also laid off 8% of its staff in August, mere months after it cut 10% of its staff in May.

In September, Comscore settled a fraud case with the Securities and Exchange Commission for $5m after the company and its former chief executive, Serge Matta, allegedly inflated revenue by about $50m between 2014 and 2016.

"I would like to thank Dale for his guidance and leadership throughout this transition," said Livek. "I am excited about the prospects that lie ahead for Comscore and the opportunities we continue to believe are ripe for disruption. I look forward to capitalizing on these opportunities and creating meaningful value for our stakeholders."

Livek is taking the reigns of a company that's focusing more heavily on TV as Comscore, which is rooted in digital measurement, looks to build out its cross-platform offering.

Revenues for both the ratings and planning division and analytics and optimization division were down compared to last year's marks.

Comscore did, however, report flat revenue for its TV and cross-platform products compared to the same period last year, citing higher local TV revenues and increased delivery of cross-platform products.

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