Age UK has appointed Cheshire-based search and digital marketing agency, Click Consult, following a competitive pitch process. The agency will need to deliver a comprehensive, full service strategy, including organic search, paid search, affiliate marketing, content marketing and programmatic display.
Click will look after the charity's website strategy and Age Co, its site listing for all Age UK trading products including financial services and independent living products.
Over the last 12 months, Click has seen its largest sustained period of growth, with a number of big brands choosing them to help out with their strategies, leading the agency to hire a number of new employees.
Speaking about the appointment, Click Consult's CEO, Matt Bullas said: “This is a fantastic piece of news for the team here at Click. Over the years we have worked with a number of organisations in the Charity sector and have produced award-winning campaigns for them. We are confident that we can do the same for this fantastic cause and know that with the right support from us we will be able to drive the charity forward online.
“Age UK is a fantastic organisation and their passion is one of their most impressive attributes. We want to make the task of improving their search and digital performance as easy as possible and therefore allow them to do what they do best, helping those in need during their later life.
“On a side note, this client win is just one of a number of large partnerships made in the last 12 months. We have recently been selected to produce a strategy and deliver campaigns for a number of big brands which shows our standing in the market and our growth.”