Australian data-driven customer experience agency, Accordant Isobar, has become the first agency in APAC to secure a specialisation through Adobe’s data management platform, Audience Manager.
This specialisation recognises Accordant’s ability to provide digital personalisation and data-driven customer experience optimisation services throughout the region.
Adobe Audience Manager has been recognised as the industry leading data management platform by Gartner and Forrester research reports. To achieve further specialisation, organisations must demonstrate that their staff members have adequate and specific knowledge and expertise, which has been obtained through certificate qualifications as well as a consistent track record of delivering customer success through customer references and successful implementations.
Accordant Isobar, part of the Isobar Group within the Dentsu Aegis Network, is a platinum-level partner in the Adobe Solution Partner Program. They are the only agency in APAC with specialisation across Adobe Audience Manager, Analytics, Target, AdCloud and Experience Manager. The integrated offering spans data management, marketing automation, personalisation, paid media optimisation and content management systems enabling Accordant Isobar to deliver high-end and intelligent experiences for consumers.
Becoming the first Adobe Audience Manager to be specialised in the APAC region adds the agency's already extensive list of firsts, including becoming the world’s first specialised Adobe Target agency; and the first agency in the region to specialise in Adobe Advertising Cloud.
Scott King, Accordant chief operating officer and co-founder, said: “Being first-to-market for these specialisations is recognition of the innovative customers that we work with and the outstanding efforts of the Accordant team to remain on the cutting edge of digital experience, technology and capability.
“We believe in demonstrating competency and differentiating our capability in the market by attaining certifications for staff and agency specialisation for the products and solutions we deliver for customers.”
Suzanne Steele, Adobe's managing director of Australia and New Zealand, said: “We are very pleased and excited to recognise Accordant as our first Partner in APAC to achieve Specialisation for Adobe Audience Manager. We know that Australian and New Zealand consumers have the highest customer experience expectations in the world, and this recognition underscores Accordant’s technical expertise and commitment to helping our mutual customers deliver seamless and personalised experiences.”