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Marketing People on the Move

People on the move including Smart Energy, The Open University, McDonald's, and Vice


By Imogen Watson, Senior reporter

November 4, 2019 | 8 min read

This week has seen another wave of appointments and departures at brands, media owners and agencies. The Drum has rounded up the key moves from the EMEA, APAC and North America regions below.

People on the move is a weekly column. Email if you want to be included.

People on the move is a weekly column. Email if you want to be included.

This week includes moves from Smart Energy, The Open University, McDonald's Vice, and Walgreens.

EMEA people are on the move

Smart Energy

Gavin Sheppard, chief marketing officer at Smart Energy GB, the government-backed joint venture of the British Energy industry, is to step down at the end of this year. Sheppard joined Smart Energy GB at the beginning of 2014 and went on to establish the marketing function, appointing AMV BBDO and PHD.


Open internet advertising platform Criteo has appointed Megan Clarken as chief executive, based in Paris, with the aim to accelerate Criteo's transformation into a technology platform.


Juul marketing chief Craig Brommers has departed e-cigarette maker Juul following a suspension of all broadcast, print and digital advertising. He leaves just six months after accepting the chief marketing officer role in April.

Havas International

Havas International has bolstered its strategic team with the addition of an industry veteran, Lizzie Nolan, who will join the global team as executive vice-president, managing director for strategy and insights. In her new role, Nolan will oversee the agency’s strategic planning across Havas International clients.


SYZYGY has appointed Anthony Magee as director of data and experience technology. He will join the management team to develop the agency’s overarching digital architects proposition.


Geometry has appointed Till Hohmann as chief creative officer for Geometry Europe, Middle East and Africa. As part of a planned succession, Howard Smiedt, former chief creative officer Geometry EMEA will become EMEA creative chairman.


Engine UK has expanded its EMX Programmatic offering, hiring Jon Walsh as senior vice-president strategy Europe. He is charged with building out the EMX business in Europe, focusing on relationship building, strategic development and business growth with new and emerging technologies.

iCrossing UK

Hearst-owned iCrossing UK has appointed Martina Lacey as its head of marketing and new business. The performance agency has also hired a new head of strategy, Tim Lawrence, from MediaCom. Both recruits will sit on iCrossing’s senior leadership team.

The Open University

Ceri Rose has been appointed as marketing and communications director for the Open University. The role will lead a newly-merged marketing and communications function. She is currently marketing and communications director at NHS Blood and Transplant.

APAC people on the move

The Hong Kong Tourism Board

The Hong Kong Tourism Board (HKTB) has appointed Dane Cheng as executive director. The chairman of the board Pang Yiu-kai said that Cheng's appointment would be effective from November 1, 2019.

Janus Henderson

Asset management group Janus Henderson Investors has named Heather Gyton Carroll as its new head of marketing for Australia. Prior to this, Gyton Carroll was head of marketing at Perpetual Investments for five years. She will be reporting to head of Australia, Matt Gaden, and head of Asia-Pacific marketing, Geraldine Walsh.


Fiftyfive5 has hired Nick Williams as director to lead its performance monitoring team. Williams was most recently senior vice-president Edelman Intelligence in San Francisco.

WE Red Bridge

WE Red Bridge has appointed Bee Peng Tan as general manager of its Shanghai office. The hire is in response to the agency’s expanding Shanghai office and China business.

people on the move america


Walgreens has handed its top marketing job to Patrick McLean, previously chief marketing officer at TD Bank. McLean replaces Alyssa Raine, who took on the role of acting chief marketing officer in March after her predecessor, Adam Holyk, moved to become senior vice-president of consumer and retail services.


The chief executive of McDonald’s has been fired after he admitted to having a relationship with an employee. Moving swiftly to maintain continuity with that approach McDonald’s has already announced that Chris Kempczinski who helped implement many of the changes spearheaded by Easterbrook as US president, will step into his shoes in a bid to steady investor nerves.


As the Refinery29 deal closes, Vice Media Group has announced a new leadership team. Refinery29 co-founders and co-chief execs Philippe von Borries and Justin Stefano will step away from day-to-day operations into advisory roles with the new leadership team.

Amy Emmerich will expand her scope from president, North America to global president and chief content officer, Refinery29. Kate Ward will take on the new position of president, Vice Studios, overseeing VICE’s feature film and television production studio as well as leading the Refinery29 Originals team

Hosi Simon will move into the new role of chief operating officer. George Rogers will transition to a new role as chief client officer.


VaynerMedia has hired Wanda Pogue as chief strategy officer. In this role, Pogue will oversee strategy across the agency’s global offices in New York, Los Angeles, London and Singapore and report to chief exec and co-founder Gary Vaynerchuk. Pogue was most recently chief strategy officer at Saatchi and Saatchi New York.

Rob Lenois will also be joining the agency as chief creative officer. In this role, he will oversee the agency’s global creative product.

Young & Laramore

Henrik Persson is joining Young & Laramore as digital strategist, leaving his role as digital strategist at Dynamit in Columbus, Ohio. In addition, Zac Neulieb has been promoted to associate creative director.

Leo Burnett

Leo Burnett North America has named Matt Marcus as the first holder of its chief experience officer title in a move designed to help the creative agency in helping brands strengthen connections with their customers through new technology.

Sterling Brands

Sterling Brands has named Susan Cantor as chief exec. She will oversee the company’s offices in New York and San Francisco, as well as the firm’s new office in Cincinnati.

Bauer Media

Raphael Savalle has been appointed chief finance officer for the global Bauer OCP business. Agnieszka Anielska has also been appointed chief operations officer for the global Bauer OCP business.

Want to get your career on the move? Follow @TheDrumJobs for updates.

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