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McDonald's Marketing

New McDonald’s CEO Chris Kempczinski vows to steady the ship following unplanned succession


By John Glenday, Reporter

November 4, 2019 | 2 min read

McDonald’s has vowed to stick to its existing direction of travel following the shock exit of CEO Steve Easterbrook over an affair with a colleague which violated company policy.


McDonald’s vow to steady the ship following unplanned CEO succession

Easterbrook is credited with turning around the fortunes of the fast-food chain after overhauling its menu with higher quality ingredients and refreshing its restaurants. Under Easterbrook’s leadership, the chain also invested in its delivery and mobile payment offerings in recognition of customer demand for convenience.

Moving swiftly to maintain continuity with that approach McDonald’s has already announced that Chris Kempczinski who helped implement many of the changes spearheaded by Easterbrook as US president, will step into his shoes in a bid to steady investor nerves.

Speaking to the Wall Street Journal Kempczinski said: “There isn’t going to be some radical, strategic shift. The plan is working.”

Kempczinski first joined McDonald’s in 2015 after being appointed by Easterbrook to help implement the aforementioned changes at the fast-food chain.

The news caps a dismal week for the burger chain after it was forced to apologise for running a tasteless 'Sunday Bloody Sundae' promotion.

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McDonald's is a fast food company that was founded in 1940 as a restaurant operated by Richard and Maurice McDonald, in San Bernardino, California, United State...

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