As Twitter’s decision to ban political advertising soaks in and with a general election on the cards in the run-up to Christmas, the theme of The Drum Show this week is political advertising.
Host Sonoo Singh, The Drum's associate editor, is joined by Rania Robinson, chief executive and managing partner at Quiet Storm, Debarshi Pandit, head of special projects at Sky UK and Jason Cobbold, chief executive at BMB London.
Kicking off this week's discussion was the news from Wednesday (30 October). Twitter chief exec Jack Dorsey admitted that paid political ads in digital force “highly optimised and targeted political messages on people” and that these messages are “compromised by money.”
On the day after what would have been Brexit-day, The Drum Show delved into the murky world of political advertising to gauge where we're at now.
This week on #TheDrumShow we are discussing political ads. Our associate editor @SonooSingh will be talking to Rania Robinson, CEO at @QuietStormAdv, @debarshipandit, head of special projects at @SkyUK and Jason Cobbold, CEO at @BMBAgency. https://t.co/blDAbhHsd6
— The Drum (@TheDrum) November 1, 2019
Robinson, who works for the Women's Equality Party, felt that "advertisers now have a worse name than politicians" which she puts down to "whats happened on social media."
Meanwhile, Pandit said we have now lost control of social media and is now "out of hand" with election hacks serving a gullible society.
Cobbold felt like "the most worrying thing was the separation between factual information and emotional sentiment." Referencing the 'Labour isn't working' campaign, he said this worked so well because it appealed to a sense of listlessness, which meant there was an emotion attached to it - but it was based on facts.
Elsewhere, John Rudaizky, partner and global brand and marketing leader at EY revealed his bullshit buzzword. While will.i.am took The Drum's Work of the Week crown. He is now the voice of Expo 2020 - Dubai's new roll call of milestone moments. The campaign celebrates the history of human achievement and anticipated accomplishments yet to come.