Digital
Transformation
Festival


16 March - 24 April 2020

Our online festival is underway with a packed programme of interviews and panels. Featuring talks from the industry’s biggest brands and most innovative individuals, this event explores what digital transformation really means for marketing.

Coming Up
7 Apr 10:00 BST / 05:00 EST

Delivery Service JustEat's UK CMO Matt Bushby on feeding the nation

FEATURING

Speakers to be announced

Singapore Airlines and Malaysia Airlines collaborate to accelerate revenue

Singapore Airlines and Malaysia Airlines collaborate to accelerate revenue

Singapore Airlines (SIA) and Malaysia Airlines (MAS) have joined forces to share revenue on flights between Singapore and Malaysia and expand codeshare routes.

As part of the agreement, SIA and MAS plan to operate flights between Singapore and Malaysia which will see the carriers - which split out from Malaysia-Singapore Airlines in 1972 - coordinate flight schedules, offer joint fare products, align corporate programmes, explore tie-ups between their frequent-flyer programmes and share revenue on such flights.

The partnership will also entail joint marketing activities to boost long-haul tourism to Malaysia and Singapore, including the potential development of airpasses.

The agreement, which is currently subjected to regulatory approvals, is the result of an MoU signed in June and includes SIA’s subsidiaries SilkAir and Scoot, as well as Firefly, the sister airline of MAS.

SIA CEO Goh Choon Phong said: “We are very pleased to take our partnership with Malaysia Airlines to a new level. This will be a win-win for both our airline groups, and provide new benefits for our customers.”

Singapore Airlines recently offered AI-enabled features to 20 million passengers.

Join us, it's free.

Become a member to get access to:

  • Exclusive Content
  • Daily and specialised newsletters
  • Research and analysis

Join us, it’s free.

Want to read this article and others just like it? All you need to do is become a member of The Drum. Basic membership is quick, free and you will be able to receive daily news updates.