Modern Marketing

Singapore Airlines and Malaysia Airlines collaborate to accelerate revenue

Author

By Taruka Srivastav | Reporter

October 31, 2019 | 3 min read

Singapore Airlines (SIA) and Malaysia Airlines (MAS) have joined forces to share revenue on flights between Singapore and Malaysia and expand codeshare routes.

As part of the agreement, SIA and MAS plan to operate flights between Singapore and Malaysia which will see the carriers - which split out from Malaysia-Singapore Airlines in 1972 - coordinate flight schedules, offer joint fare products, align corporate programmes, explore tie-ups between their frequent-flyer programmes and share revenue on such flights.

The partnership will also entail joint marketing activities to boost long-haul tourism to Malaysia and Singapore, including the potential development of airpasses.

Singapore Airlines and Malaysia Airlines collaborate to accelerate revenue

Singapore Airlines and Malaysia Airlines collaborate to accelerate revenue

The agreement, which is currently subjected to regulatory approvals, is the result of an MoU signed in June and includes SIA’s subsidiaries SilkAir and Scoot, as well as Firefly, the sister airline of MAS.

SIA CEO Goh Choon Phong said: “We are very pleased to take our partnership with Malaysia Airlines to a new level. This will be a win-win for both our airline groups, and provide new benefits for our customers.”

The latest marketing news and insights straight to your inbox.

Get the best of The Drum by choosing from a series of great email briefings, whether that’s daily news, weekly recaps or deep dives into media or creativity.

Sign up

Singapore Airlines recently offered AI-enabled features to 20 million passengers.

Modern Marketing

More from Modern Marketing

View all

Trending

Industry insights

View all
Add your own content +