Resurgent Criteo names Megan Clarken as CEO to accelerate transformation

Criteo S.A. names Megan Clarken as CEO to accelerate transformation

Open internet advertising platform Criteo has appointed Megan Clarken as its chief executive officer, based in Paris with the aim to accelerate Criteo's transformation into a technology platform.

Clarken spent fifteen years in various positions at Nielsen and was recently the chief commercial officer of Nielsen Global Media. Criteo's founder JB Rudelle will remain as chairman of the board of directors.

Rudelle said: "I am personally very happy to work with Megan on the next phase of our transformative journey. The addition of Megan will significantly strengthen our executive team in its strategic evolution."

Clarken added: "This is a very exciting time for me to join Criteo. Criteo has grown into a truly impressive company, with high-quality assets and talented teams, and I'm very honored to lead the company into the next chapter of its development.

Criteo is bullish about its efforts to transform its business and boost revenues as it continues to weather the after-effects of major changes in the industry, like GDPR and restrictions on data targeting, with new products and acquisitions.

The French adtech outfit had promised in late 2017 it was working on a “sustainable solution for the long-term” to rely less on platforms and redesign its “platform architecture” so it is not at the mercy of external browser settings. To do this, it said it was looking to diversify from web advertising to in-app and email.

Giving an update to The Drum in Chiang Mai at the recent Criteo’s Exec Summit, Alban Villani, the regional managing director for the demand-side platform in South East Asia and the Pacific, claims things are turning a corner after the company saw its revenues dip 1% year-on-year in 2018.

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