Cannes-Do Festival Banner
Career

Group Nine integrates Popsugar execs following acquisition

Author

By John McCarthy | Media editor

October 30, 2019 | 3 min read

Digital media brand Group Nine has reshuffled its exec team after snapping up Popsugar earlier this month.

The drive will integrate "key members" of the Popsugar team into the Group Nine operation. Brian Sugar will be named president of Group Nine. Lisa Sugar will continue as president of the Popsugar brand with the deal is expected to close in the coming weeks.

Group Nine at last year's NewFronts

Group Nine integrates Popsugar execs following acquisition

Ben Lerer, Group Nine chief executive of the combined group, said: "The combined leadership team will draw on the incredible talents and complementary strengths of both companies.

"We’re very confident that this will be one of the strongest executive teams in the industry, and we’re incredibly fortunate to have this level of experience on the team as we enter this next important phase of growth,” he said.

The latest marketing news and insights straight to your inbox.

Get the best of The Drum by choosing from a series of great email briefings, whether that’s daily news, weekly recaps or deep dives into media or creativity.

Sign up

Certain roles have been expanded to cover the full group, this includes group chief financial officer Sean Macnew; chief brand officer Suzanne Kolb; chief revenue officer, Geoff Schiller; chief people officer Annie Trombatore; and chief comms officer April Mellody. Chris George, currently executive vice-president of product marketing and sales strategy at Popsugar is to become chief operating officer for Group Nine.

Group Nine, the US-based video publisher, boasts brands including The Dodo, Thrillist, NowThis, and Seeker.

It came together in 2016 with backing from Discovery.

Career

More from Career

View all

Trending

Industry insights

View all
Add your own content +