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Marketing Gender Equality

MediaCom, Sky and others take gender inequality into their own hands


By John Glenday, Reporter

October 29, 2019 | 2 min read

A group of some of Britain’s biggest businesses have united in their desire to address gender inequality by forming a new committee to promote parity across the media and marketing industries.

Glass Wall

MediaCom, Sky & others take gender inequality into their own hands

The Glass Wall Steering Group will be led by female leaders drawn from the likes of Mediacom, Sky, Tesco, TUI Group, Paddy Power Betfair and Vauxhall with a view to ensure participating firms establish gender balanced interview panels and candidate lists for senior roles, as well as supporting paternal schemes.

Marketing and advertising partners will also be required to provide a full gender breakdown of their operations in addition to sharing proposed solutions for addressing any imbalances.

MediaCom chief transformation officer and co-author of The Glass Wall book, Sue Unerman, commented: “Never mind the glass ceiling, in today’s workplace there is a glass wall. It’s more important than ever that we work with everyone across the business to smash down the barriers that keep women from achieving the career heights they deserve.

“By forming this steering committee, we can collaboratively do exactly that. By engaging with leaders from different industries and from all walks of life, we can share experiences and practical advice with one another on the easy-to-apply strategies that can make a real difference in creating a workplace that benefits everyone.”

The gender pay gap at more than half of UK ad agencies widened this year with the pay gap difference for Mediacom North and Mediacom Holdings put at -0.8 and -4.6% respectively.

Marketing Gender Equality

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