United Nations World Food Programme (WFP) has unveiled its ‘Feed Our Future’ campaign with the aim of highlighting hunger and malnutrition in India.
The program launched in collaboration with UFO Moviez narrates the plight of a group of Syrian refugee children who were selected from the local community playing in rubble and gazing out of bombed-out buildings in an apparent war zone.
The campaign, which involved Sir John Hegarty and his business The Garage, will be supported by Showbox Music TV Channel, LF (Living Foodz TV Channel) and Red FM 93.5 to drive the message of zero hunger deeper into the hearts & minds of India.
Corinne Woods, chief marketing officer at WFP said: ''We think that this year's campaign is even more emotionally engaging, and we expect more people will respond to our call. In a world full of noise, cinema has proven incredibly effective for us at cutting through to not only establish our brand but also to convert cinema-goers into active supporters and donors''.
Siddharth Bhardwaj, chief marketing officer, UFO Moviez said: "We are very confident that the partnership will help drive the message of zero hunger deeper into the hearts & minds of India. We are certain that our network of cinema screens coupled with the powerful message crafted by Sir John Hegarty will help UNWFP engage with the Indian audience and inspire people to support an important cause of eliminating hunger from our planet”.