VaynerMedia has named Rob Lenois the agency’s chief creative officer. In this role, he will oversee the agency’s global creative product, reporting to chief executive officer and co-founder Gary Vaynerchuk. Lenois joins from Grey New York, where he spent nine years, most recently as deputy chief creative officer.
“At VaynerMedia, we have a very different approach to our creative product,” said Vaynerchuk in a release. “We believe in contextual creative at scale in order to drive business results for our clients. In addition, having creative, media and production all in house allows us to be one of the most integrated agencies in the world. With a required mix of humility, creativity and leadership, I am confident in Rob’s future impact. We’re thrilled to have him join.”
As deputy chief creative officer of Grey New York, Lenois was responsible for creating award-winning work for clients such as Volvo, Febreze, Hasbro and Darden Restaurants. Under his leadership, the agency was awarded its first-ever Grand Prix Lion, Titanium Lion and Creative Effectiveness Lion at the Cannes Lions International Festival of Creativity.
Lenois first gained the industry’s attention as associate creative director at Saatchi & Saatchi New York, where he helped launch a campaign for the inaugural non-stop flight from New York to Tahiti for Air Tahiti Nui. He then went to BBDO New York, where he helped Cingular Wireless transition to AT&T. Upon rejoining Saatchi & Saatchi, Lenois was a key leader on the Miller High Life and Wendy’s groups. In addition to Cannes, Lenois’s work has been recognized at every top international creative show.
“My first encounter with VaynerMedia was through Gary’s social content. I connected with his idea of putting people first,” said Lenois. “But once I got to the agency and met with Gary and the team in person, I saw that ‘people-first’ isn't just some marketing jumbo but is very real in the culture. I was also struck by the energy and the tenacity of the agency. Everywhere I turned, people were making and doing: filming, editing, animating and podcasting. In an industry where some of the best ideas don’t make it past a PDF, I was hooked by the culture of ‘make and share.’ VaynerMedia is changing the game. They won four Cannes Lions this year, which speaks to their creative prowess and their ability to deliver business results for their clients. I look forward to building on that momentum and creating more results-driven work.”
Lenois begins his new role at VaynerMedia on 4 November.