Petronas campaign sounds appreciation of the generation gap with their loved ones on Deepavali

Petronas and IPG Mediabrands Malaysia are continuing the narrative of ‘Anugerah Kita’ (our blessings) to commemorate Deepavali, the festival of lights.

The webfilm titled ‘Thanggam’, which loosely means “precious” or “treasure" paints the story of Kumar, a young urban boy who initially due to the generation gap, is not very accepting of his formidable grandmother, only to later recognise her worth as a pillar to their community and to himself.

The film explores how the protagonist reflects back on the cultural and linguistic shock with his grandmother (Paati) and battling the generational gap. Through her interactions with their neighbours, he began to understand the meaning of her connections with the community.

The film was directed by Ismail Kamarul and produced by his team at Reservoir World. Post Production was by APV, with audio house partner Raof Zamirdin and Kena Sound.

The film is running across Petronas' official Facebook and YouTube channel, with the TVC running on TV and selected cinemas.

Chan Woei Hern, executive creative director of IPG Mediabrands said: “This chapter of our year-long narrative explores the little blessings that define where we are as Malaysians. We wanted ‘Thanggam’ to be an open house. We wanted to let audiences into the lives of a fellow Malaysian, by telling a story that was truly cultural, and at the same time universal.

“It’s nice to be able to weave together stories of Malaysians that audiences could notice, know and love throughout the year. To see everyday people write in, share their own stories and feel for the characters. With every film, we too learnt a little more about what it means the be Malaysian."

Overall Rating
0/5 Vote

Join us, it's free.

Become a member to get access to:

  • Exclusive Content
  • Daily and specialised newsletters
  • Research and analysis

Join us, it’s free.

Want to read this article and others just like it? All you need to do is become a member of The Drum. Basic membership is quick, free and you will be able to receive daily news updates.