16 March - 24 April 2020

Our online festival is underway with a packed programme of interviews and panels. Featuring talks from the industry’s biggest brands and most innovative individuals, this event explores what digital transformation really means for marketing.

Coming Up
9 Apr 10:00 BST / 05:00 EST

Time to ditch the pitch?

Chris Sutcliffe
Editor at The Drum Network
Julie Cohen
Chief Executive Officer at Across The Pond
Bridey Lipscombe
Managing Director and Co-founder at Cult LDN

Influencers shouldn't be afraid to label posts as 'sponsored', says Instagram

Influencers shouldn't be afraid to label posts as 'sponsored', says Instagram

Instagram fashion and beauty partnerships manager Kristie Dash is urging influencers to not be afraid to label posts as 'sponsored' as more attention comes on the disclosures made by users when partnering with brands.

Dash in an interview around how influencers have been under scrutiny by regulators in Australia over the level of disclosure, with The Age and Sydney Morning Herald said that the platform had clear tools and guidelines to guide creators on what information to give their followers about sponsored deals.

She further emphasized on how Instagram has no data to prove that sponsored posts don't perform as well as regular posts and that if an influencer felt concerns about being authentic and was reluctant to be clear in partnership posts, they should rethink their agreements with brands.

She said: "Nobody wants their feeds to feel like one big ad and so, I get why there is a hesitancy [about being transparent with posts]. At the end of the day, if you're not being transparent with your followers, you'll lose trust over time."

In July, Instagram announced their test of hiding “likes” on posts. Instagram says the reason for the new feature is to have users concentrate on their posts and interacting with the app, rather than likes.

Join us, it's free.

Become a member to get access to:

  • Exclusive Content
  • Daily and specialised newsletters
  • Research and analysis

Join us, it’s free.

Want to read this article and others just like it? All you need to do is become a member of The Drum. Basic membership is quick, free and you will be able to receive daily news updates.