The proportion of UK households with broadband connections utilising the service to access online video content has reached 59%, according to new research.
Parks Associates relayed their key finding in advance of the Connections Europe summit in Amsterdam next month which will examine the rapidly expanding marketplace for connected consumer devices.
Among those participating in the proceedings will be Stefan Witkamp, founder and commercial director at Athom; Cornel Ciocirlan, chief technology officer EMEA and vice-president product management at Commscope and Niall Robinson, vice-president of business development at Plume.
Robinson remarked: “The smart home is the new battleground where over-the-top service providers continue to disrupt the established ISP model of voice, video and data. To avoid commoditization and counteract ARPU erosion and churn, ISPs must reinvigorate their consumer offerings and leverage home wifi to deliver exceptional user experiences. The way forward is through a portfolio of smart home services that include flawless internet connectivity, robust security and highly personalized access controls.”
Witkamp added: "Smart home is embedded more and more into mainstream consumer electronics. That's why we should always look to empower users through a focus on UX, privacy, and security when converging and combining these ecosystems at home."
Streaming video continues to gain traction ahead of the launch of AppleTV+ in November.