The Drum Awards Festival - Official Deadline

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By Diane Young, CEO

October 24, 2019 | 2 min read

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The Drum and Accenture Interactive have joined to produce a short documentary about how the three important elements of modern marketing – brands, technology and creative – are finding new ways to work together.

Troika roundtable

The Drum and Accenture join together to discuss how the marketing industry is being transformed

During a meeting at to the NEXT19 conference in Hamburg, a group representing all three, discussed how as a group of three working together (sometimes referred to as a troika), it was possible for marketers to produce technology-fuelled ideas whilst still keeping a human touch and avoiding being caught up in a tech backlash.

Citing examples of work including Holoride’s in-car entertainment system and Rothco’s JFK Unsilenced campaign for The Times, the attendees came up with a range of views and advice for how to maximise collaboration between brand marketers, technologists and creatives.

Watch the (7mins) film for the full story.

Rothco Artificial Intelligence Virtual Reality (VR)

Content created with:

Karmarama

Karmarama is the UK’s most progressive creative agency, now part of Accenture Interactive.Its services include advertising, direct and digital marketing, digital...

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