The Drum Awards Festival - Official Deadline

-d -h -min -sec

Print Marketing

Coldplay drops album setlist in North Wales newspaper classified ad

Author

By Imogen Watson, Senior reporter

October 24, 2019 | 3 min read

Coldplay has revealed the tracklist of its anticipated eighth album via the classified section of a North Wales newspaper, flying the flag for dwindling advertising category. The spot, which has gained substantial media coverage, was priced at around £400.

Coldplay

Coldplay drops album setlist in North Wales newspaper classified ad

The band, who have been together since 1996, first came out the woodwork last week when they teased about their eighth studio album via a series of posters spotted in a number of cities including Berlin, Hong Kong and Sydney. Done in the style of a vintage old photograph, the band members are seen seated amongst famous philosophers including Friedrich Nietzsche.

Coldplay

They then changed their profile picture to an image of a sun and moon; the first glimpse of the artistic direction the album would take - an experimental album split in two halves.

Following that, the band then sent round letters to their fans across the globe that read 'In the classifieds, you might write 'double album' for sale, one very careful owner. One half is called 'sunrise,' the other 'sunset.' It is out 22 November.'

Two days later, an ad appeared in the North Wales Daily Post newspaper alongside items for sale that included a fridge freezer, a small hay bale and a luxury double divan bed.

Coldplay

Although the Daily Post may seen a random choice, Coldplay guitarist Jonny Buckland hails from Flintshire and once worked at the local newspaper as a summer job.

On a tweet from Coldplay's account, Buckland wrote: 'I once had a holiday at the Daily Post, placing photos of houses for sale. I wasn't very good at it.'

Print Marketing

More from Print

View all

Trending

Industry insights

View all
Add your own content +