Business on the Move Tripadvisor Marketing

Business on the move including TripAdvisor, Zoopla, Nestlé and Manchester City

By Imogen Watson, Senior reporter

October 24, 2019 | 4 min read

Welcome to The Drum's Business on the Move column, where we collate agency account news, reviews, agency launches, rebrands and acquisitions.

Business on the move is a weekly column. Email imogen.watson@thedrum.com if you want to be included.

This week includes move from TripAdvisor, Zoopla, Nestlé and Manchester City.

Global wins

TripAdvisor has awarded its $150m global account to Mother.

This week's acquisition

Fold7 has sold a 64% stake to Miroma Group.
Mastercard has acquired SessionM, a tech company which it says will help advertisers better target offers and track their effectiveness.
Global, the media stable and advertising giant has bolstered its out of home holdings on the continent with the acquisition of the MMD Media.
Mailgun has acquired Paris-headquartered email solution Mailjet.

EMEA wins

Tealium has partnered with Wunderman Thompson to integrate Tealium’s AudienceStream CDP as the Profile Streaming Engine for its Customer Cloud.

Zoopla has appointed Rapp UK as it looks to elevate its customer relationship management programme.

Start Design Consultancy has bagged a strategic and creative partnership with Bloc Hotels to create a market-leading brand development programme.

APAC wins

Nestlé Hong Kong has chosen OMD to take on the media planning and buying responsibilities across its entire portfolio.

Dentsu Impact has been awarded the digital mandate for three radio businesses of the HT Media Group; Fever FM, Radio Nasha and Radio One.

Havas Media Singapore has been appointed the media agency-of-record for FrieslandCampina Singapore.

VMLY&R Brisbane has been awarded the Queensland Government’s public transit division account, TransLink.

Meat and Livestock Australia has appointed creative consultancy Wunderman Thompson to lead a customer experience project.

The Core Agency has been appointed by digital wallet brand, Beem It, to help row the app’s user base and launch a series of upcoming innovations.

Happy Marketer has been appointed as the digital analytics partner for NTUC Fairprice, a Singaporean supermarket chain.

Americas wins

Medical cannabis company, Vireo Health, has named Colangelo as its first agency.

Johnson & Johnson has moved its US consumer health business from Wunderman Thompson to Doner. The account includes Listerine, Tylenol and Zyrtec brands.

Oil firm Valvoline has awarded its US media account to Initiative.

Reviews

Manchester City has reportedly instigated a review of its advertising agency after being hit by a backlash over an apparent appeal for social influencers to promote Champions League matches at the Etihad Stadium.

Got a story or tip for Business on the Move? Send your acquisitions, reviews, account wins and launch news to imogen.watson@thedrum.com.