Jungle Creations’ food vertical Twisted is continuing to forge out from the social media space, this time with plans to set up a studio space in London’s Market Hall West End in Oxford Circus - which will be the UK's largest food hall when it opens November 2019.
Twisted will open its studio to the public – letting them view how its cooking shows come together following the refurbishment of the space.
Customers will be invited into the former BHS building November 2019 to see the launch of new content series, some a departure from the birdseye cooking formats, with face to camera chef spots – and a new cooking podcast.
The social media giant, ranking behind only LadBible Group (one year after it bought Unilad) for its Facebook following, has made some bold pushes into the physical world. It's done so chiefly by leveraging the Twisted brand to set up delivery kitchens selling popular meals from its channel - a side-business trading on its brand equity and mouth-watering content.
The new studio will be tailored as an events space too, another way for partner brands to activate. Furthermore, it has a large private dining space seating 50, suitable for events, supper clubs and workshops.
Melissa Chapman, chief content officer at Jungle Creations, said: “The launch of Twisted Studio is just the latest development for Twisted, in what has been a very exciting and busy year so far. This particular project is not only exciting for us in the opportunities it brings in terms of content production and our editorial plans but also in the vast opportunities it provides to our partnerships with brands.
"Twisted has built a huge audience of passionate fans over the last few years and we are always working on innovative, impactful and meaningful ways to help our partners connect with that audience and our Twisted Studio is a perfect example of this coming to life.”
Simon Anderson, chief creative officer at Market Halls, added: “Food is some of the most loved and dynamic content on the web. Twisted are market leaders in this arena, meaning this ground-breaking crossover between the digital and real worlds will provide a fascinating platform for content and consumer interactions.”