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PeoplePerHour plans on growing community with cross-media campaign

By Olivia Atkins, Branded Content Writer

October 23, 2019 | 2 min read

Online platform PeoplePerHour, which connects small businesses with freelancers, has launched a cross-media campaign with Guerillascope.

The purpose of the campaign is to increase the company’s visibility and get more business sign-ups, by pushing it out across TV, out-of-home and radio.

The TV spot will feature on multiple channels, including CH4 London, Sky News, Eurosport and Dave, with further inventory being streamed on Sky Adsmart so that the platform can get in front of small business owners in London, Birmingham and Manchester.

Outdoor ads will be set up within close proximity to various WeWork offices and other shared co-working spaces. Other methods include 16-sheets, TCPs and LCDs which will be distributed across several urban areas to further amplify the brand’s messaging.

The campaign will also be pushed out across a number of radio stations, including LBC, Absolute and Radio X, which will target listeners based in the city while the DAX audio content platform will serve ads to business decision makers.

PeoplePerHour already has a client pool of over 750,000 businesses and 1.5 million freelancers from around the world. Yet the company has identified further opportunities for the brand to build, hence its decision to release a new campaign.

Declan Campbell, brand & PR manager at PeoplePerHour, said: “This is a really exciting time for PeoplePerHour as we look to take our brand presence and awareness that has been built up over the past 12 years to the next level. We are very confident that the cross-media strategy that Guerillascope have devised for us across TV, tube and radio will enable us to reach this goal.”

Katy Sharpe, managing director at Guerillascope, said: “We’re thrilled to welcome PeoplePerHour into the Guerillascope family. This is a well-known brand and market leader with the potential to reach even higher levels; it’s an exciting challenge, and one we look forward to working closely with PeoplePerHour on.”


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