Digital agency Isobar launches in-housing solution, Accelerate

By Olivia Atkins, Branded Content Writer

October 23, 2019 | 3 min read

Digital agency Isobar has launched an in-housing solution to help businesses remodel their marketing approach throughout their digital transformation journeys.

Known as Accelerate, the solution provides clients with the ability to fast track their in-house capabilities, offering them a partnership that can quickly respond to business challenges and deliver custom solutions rooted in a business’ insights and culture.

Using Isobar’s strategic, technological and creative expertise, Accelerate will jump-start and escalate a client’s in-housing solutions by deploying a team on-site at the client’s office. The solution provides clients with more control, transparency and visibility into their transformation journey, while also connecting them to Isobar’s global network.

Clients will also gain access to Isobar’s varying capabilities across marketing, commerce, products, service design and consultancy departments to meet whatever needs required. Isobar has delivered in-housing projects across global markets, such as global airline trade association IATA, in Switzerland and gas and oil company OK a.m.b.a., in Denmark.

The global solution will draw from existing resources across Isobar’s 6,500 strong network in the Americas, EMEA and APAC, and includes Isobar’s global consultants and technologists.

Accelerate offers clients the following four key services to fast track their in-house capabilities:

  • Turnkey solutions: To incubate and bootstrap in-house teams, drawing on Isobar’s award-winning experience, capabilities and credentials
  • Expert talent: To extend clients existing teams to help drive strategic initiatives within organisations
  • Consulting services: To alleviate the processes, training and insights needed for clients to effectively in-house teams
  • Isobar’s accelerators and products: To enable businesses to increase velocity on clients in-housing their digital transformation journey

Sue McCusker, global CCO of Isobar, said: “With our in-housing solution, we offer the best of all worlds, with our teams providing leading, award-winning expertise in driving experience-led transformation powered by creativity, technology and data. The name ‘Accelerate’ reflects the integral role Isobar plays within a company during the marketing in-housing process and how it helps accelerate clients to better marketing efficiencies, transparency and control, to transform a businesses and brands.”

Prashant Mehta, global head of delivery at Isobar, said: “This is an exciting development for us in delivering more strategic value for our clients, leveraging the fantastic talent and vertical experience we have across disciplines. We are truly proud of the impact that we have already created for our clients globally in their transformation journeys with our in-housing solutions and look forward to being a true partner for our clients.”


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Isobar is dentsu’s global creative agency focusing on building a differentiated offering around Strategy and Innovation, Product and Experience, Brand Design &...

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