Back in the early 2000’s we were told ‘content is KING’ but no one warned us of how difficult and expensive it was going to be to keep this King alive. Long gone are the days of simple texts or highly pixelated images, this is the era of high-definition, vertical frames, soon-to-go viral, 30 seconds...no wait, 15 seconds, heartstring-pulling visual content.
With the emergence of social media platforms such as Instagram, Snapchat, Pinterest, etc and rapidly decreasing attention spans, both small and large brands are struggling to keep up with the production of content expected by their target audience.
Rather than being the bridge to award-winning, visually stunning projects as it used to be, the creative brief process has now turned into an expensive bottle-neck, both in terms of production cost and ideas.
Well here’s the good news: No more! With Shutterstock Custom, world-leading brands such as Unilever, L’Oreal, Mercedes-Benz, and Samsung are dusting creative briefs off their shelves and producing amazing bespoke content at a fraction of standard production costs.
Sound too good to be true? See the work speak for itself by watching the video.
Better yet, Shutterstock will take it a step further and let their work speak for you. For a limited time it is offering you a chance to win one free, high-quality, on-brand visual content project created from your brief. That’s right, the same quality content brands such as Mastercard, Conrad, McDonald’s, and many more have come to expect from us will be yours absolutely free.
This giveaway is now closed.
If your name is chosen at random, you will have the chance to work with the Shutterstock Custom team on the production of your project per your full creative brief. Once your creative brief is submitted, you will receive your visual content project 6-8 weeks after, to use for your own marketing purposes.
The giveaway winner will be contacted directly by a Shutterstock representative at the close of this giveaway on 28/10/19.
Join The Drum, in partnership with Shutterstock for the Story Times event on October 2.