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Bbh New York Advertising Samsung

Samsung tackles real world mobile issues in Galaxy Note10 ads


By Kyle O'Brien, Creative Works Editor

October 22, 2019 | 2 min read

We all have mobile phone problems. From batteries dying to download speeds and storage issues, there are plenty of daily struggles with our devices.

Samsung Galaxy Note10

Samsung Galaxy Note10 ads

Samsung has encapsulated those frustrations in a series of ads touting the features of the Galaxy Note10.

In ‘Serious tech, playfully told.’, the digital and social 15s hit issues that face those who use their mobile devices for work, like the need for more battery life, more storage space, better security, better mobile care and faster download speeds and how the Note10 succeeds at overcoming those pain points.

Created by BBH NY, the ads speak to both Samsung owners and non-owners. For owners, the Note10’s 24-hour battery life is seen as a boon to those using their phones at work, as a man using his stylus writes down during a series of useless meetings “why are we here”. Storage issues are highlighted by repeat texts with multiple downloads, and download speed is addressed during a pre-flight rush.

“Creatively we wanted to bring our audience’s real, and sometimes frustrating, work situations to life in a humorous way,” said Jonathan Mackler, executive creative director and head of creative at BBH NY. “The films highlight actual problems the Note10 solves for, or depending on where you work, at least helps you cope with.”

Other trouble points hit are dropped phones, cloud access, security from sharing embarrassing photos and videos, and losing work due to low battery.

Samsung: advert-body-1 by BBH NY

By Samsung

Overall Rating 5/5

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