Redmart's 'edible' Facebook Live cooking show delivers dishes to viewers

RedMart's 'edible' Facebook Live cooking show delivers dishes to viewers.

Redmart, Singapore’s online supermarket, has created a Facebook Live cooking show which invites viewers to eat the food live on screen.

The retailer said the show was the ‘world’s first edible cooking show’. Eat This Show! sees renowned Singaporean chef Bjorn Shen cooks signature dishes on Facebook Live. Driving engagement is a competition that sees 50 servings sent to 25 lucky viewers. They need only leave their order in the comments during the live broadcast.

The Lazada-owned brand worked with creative agency TSLA to create the "world’s first edible cooking show".

Ariel Lee, head of mothering at TSLA, said: "Creating a cooking show that takes the food from screen to mouths isn’t just something that’s never been done – it’s also a great way of showing the world that Redmart’s products are fresh and delicious. Because when it comes to food, seeing isn’t believing. Tasting is.”

To date, it has driven 100,000 views and hundreds of comments, although it hopes the format will capture the imaginations of more mouth-watering Singaporeans.

The first episode of the Facebook Live show has been uploaded to YouTube. Watch it below.

Join us, it's free.

Become a member to get access to:

  • Exclusive Content
  • Daily and specialised newsletters
  • Research and analysis

Join us, it’s free.

Want to read this article and others just like it? All you need to do is become a member of The Drum. Basic membership is quick, free and you will be able to receive daily news updates.