Redmart's 'edible' Facebook Live cooking show delivers dishes to viewers


By John McCarthy | Media editor

October 22, 2019 | 3 min read

Redmart, Singapore’s online supermarket, has created a Facebook Live cooking show which invites viewers to eat the food live on screen.

The retailer said the show was the ‘world’s first edible cooking show’. Eat This Show! sees renowned Singaporean chef Bjorn Shen cooks signature dishes on Facebook Live. Driving engagement is a competition that sees 50 servings sent to 25 lucky viewers. They need only leave their order in the comments during the live broadcast.

The Lazada-owned brand worked with creative agency TSLA to create the "world’s first edible cooking show".


RedMart's 'edible' Facebook Live cooking show delivers dishes to viewers.

Ariel Lee, head of mothering at TSLA, said: "Creating a cooking show that takes the food from screen to mouths isn’t just something that’s never been done – it’s also a great way of showing the world that Redmart’s products are fresh and delicious. Because when it comes to food, seeing isn’t believing. Tasting is.”

To date, it has driven 100,000 views and hundreds of comments, although it hopes the format will capture the imaginations of more mouth-watering Singaporeans.

The latest marketing news and insights straight to your inbox.

Get the best of The Drum by choosing from a series of great email briefings, whether that’s daily news, weekly recaps or deep dives into media or creativity.

Sign up

The first episode of the Facebook Live show has been uploaded to YouTube. Watch it below.


More from Advertising

View all


Industry insights

View all
Add your own content +